With lack of adequate data to know the efficiency of out-of-home campaigns, experts have disclosed that Interaction Channel Limited’s (ICL) new solution will help reposition the Out-of- Home sector, thereby giving client’s performance data about their campaigns on any board.
The experts made this known at ICL’s first event on location data for marketing decision makers held in Lagos recently.
According to them, with the ICLMW technology solution which is a partnership between Interaction Channel and Moving Walls, out-of-home strategy, planning and buying, digital marketing and brand activation, can now benefit from the fifth generation cutting edge technology to deliver real value. Dynamic media and content planning are now made easy for clients and brands that would leverage on the real time data that the ICL Solution offers.
ICL in a strategic move recently signed a partnership deal with Moving Walls to provide…
Source: Thisday Newspaper