In line with Google’s commitment to support the growth of businesses in Nigeria, the tech giant has launched Shopping ads on Google Search to enhance consumers’ experience of online transactions. Google Shopping ads will make it easier and quicker for online shoppers to find and purchase products.
Online shoppers will now be presented with a range of product alternatives, giving them the opportunity to make informed decisions, via Shopping ads. Consumers will be able to see more than just text ads as they search for products that they are interested in buying. Shopping ads show photos of the product, the title, price, the store name, reviews and more. These ads give shoppers a strong sense of the product they are buying before they click the ad.
The fast growing youth population, expanding consumer power and increased smartphone penetration have strengthened online commerce in Nigeria. Mobile plays a vital role in the Nigerian online advertising…
Source: Thisday Newspaper
