Godfrey Maduka
When the announcement of MTN Nigeria’s first-ever public offer was made in December 2021, what followed, especially among young Nigerians, was a series of financial opinions, predictions and questions. While a bulk of the conversations stemmed from the popularity of the company among Nigerians, being the telecommunications company with the most subscribers in the country, and the prospects of moving from just subscriber to shareholder, more interesting conversations came as a result of some of the innovative steps the company had taken to educate the public and increase access to as many people as possible.
One of such innovative steps taken by MTN Nigeria was the introduction of the PrimaryOffer app, through which most of the millennials and GenZs who are today MTN shareholders got in on their own piece of the pie. This app made the process of buying MTN’s shares easier, with the addition of numerous educational explainer videos making…
Source: Thisday Newspaper
