Market Researchers Say Data Key to Economic Transformation – THISDAYLIVE

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Ayodeji Ake

The Nigerian Marketing Research Association (NIMRA)  has stressed that data collection is very crucial in the course of economic transformation and development.

Speaking at  the  annual general  meeting (AGM) held in Lagos recently, themed ‘Rebuilding Better, Rebuilding Together,’ President of NIMRA, Seyi Adeoye, enlightened that the association is also very important to businesses, especially in terms of data and information.

“Not only in Nigeria, our industry has an impact, especially as regards data and information  for good planning. We are the custodian of data inside analytics for the nation. We support businesses to make better decisions and growth. There is no way you want to start a business without data and information. And  we are always here to fill the gap,” he said.

Adeoye  explained that the association has not been functioning as expected  but with the new executives on board which he is leading, a lot…



Source: Thisday Newspaper