How currency volatility, policy issues eroded PR influence, profitability in 2017 —Report

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FOR stakeholders in the nation’s Public Relations terrain, the recent edition of the Nigeria PR Report leaves a sour taste in the mouth.  PR influence is dwindling and its bottom-line, badly eroded by competing practices.

The revelations in the new report, published by BHM Research and Intelligence, in conjunction with  Brentt Consulting, one of Nigeria’s most respected market research companies, are quite damning for PR practice and more worrisome for practitioners, looking forward to vast improvements in the performance of the practice in the last twelve months.

According to the 2018 Nigeria PR Report, besides recording  a 20% drop in respondents’ assessment of profitability in PR,  the report also reveals a 33% increase in the number of respondents, who think profitability is dwindling, thereby reaffirming the fact that PR is mostly the first casualty when companies…



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