The key to getting ahead of other players in a sector or industry is to have a competitive advantage. This is the advantage that gives one an edge. But this advantage doesn’t just pop up, it must be created by those who seek it. Organisations that deliberately create competitive advantage tend to become industry leaders while those that do not understand the concept or practice are made to follow the pace set by the former. So, creating a competitive advantage for your organization is fundamental to coasting to the crest of the industry.
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The starting point to creating a competitive advantage is…
Source: Nigerian Tribune