BHM releases second edition of ‘The concept of virality’


Black House Media (BHM) recently announced the release of ‘The Concept of Virality 2020’, a research report compiled by the company’s research and intelligence team. The report analyses the relationship between trends, social networking platforms and user-generated content.

The maiden edition of the report which was released in 2016, highlighted the story of Nigerian hawker-turned-model Olajumoke Orisaguna as a case study.

In this edition, the research explores virality within the context of social media challenges such as the Don’t Rush Challenge which amassed over 767 million views on Instagram and over 651,000 videos on Instagram.

The report reveals how celebrities such as Falz,…

Source: Nigerian Tribune