Why e-commerce is overtaking traditional retail in Nigeria ― Olaniyi Emmanuel


As online transactions continue to gain more acceptance by many business owners, a leading advertising expert and founder of Digipaver, Olaniyi Emmanuel has said e-commerce transaction has reshaped the face of business in Nigeria and Africa.

While speaking with newsmen at an e-commerce seminar in Lagos during the week, Emmanuel stated that while there has been a change to the traditional way of commerce in the last few years, many business people are yet to fully embrace the initiative that could transform and impact their business engagement positively.

According to him, the ease and speed with which online commercial transactions are made have compelled several people to prefer…

Source: Nigerian Tribune