Asahi Brands, SON partner to curb distribution of fake Bridgestone tyres


By Peter Egwuatu

ASAHI Brands Limited, the exclusive tyre distributor for Bridgestone and Firestone, said it will partner with Standard Organisation of Nigeria, SON, to checkmate distribution of fake versions of the tyres.

Showcasing its commitment and increased focus on the growing Nigeria market, Asahi Brands also said its branded retail outlets will provide customers with an enhanced retail experience and a better feel for the brand and passenger car radials on display.

Speaking at a press conference in Lagos to launch Asahi Tyre Zone, Mr. Victor Eburajolo, Deputy Group Managing Director of Kewalram Chanrai Group, said: “We are going to partner with SON to fight substandard tyres that come into market as we have done in some of our other products. This is because life is involved in the use of quality products and that is why we have chosen Bridgestone and Firestone that…

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