The Premier League have appointed television executive Susanna Dinnage to take over from Richard Scudamore as its new chief executive on Tuesday.
Currently global president of Discovery’s Animal Planet brand, Dinnage will start her role in the new year once Scudamore steps down after 19 years in charge.
Dinnage’s task will be to try and maintain the rapid growth of the competition’s rights deals overseen by Scudamore over the past two decades.
“With the support of clubs and the team, I look forward to extending the success of the League for many years to come,” Dinnage said in a statement.
When Scudamore took over as chief executive in 1999, the Premier League’s domestic television rights deal was worth around £670 million.
The latest deal for rights between 2019 and 2022 sold for more than £4.5 billion.
While the vast majority of that money still…
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