A Public Relations expert, Mr. Victor Anyaegbudike has advocated the training and certification of all practitioners of Public Relations to curb quackery and institute professionalism in the discipline.
Mr. Anyaegbudike, who is the External Communication Coordinator, Chevron Nigeria Limited gave the indication while delivering a lecture on “Developing a brand in a hostile environment – Brand building as a PR tool” at a workshop organized by the Nigerian Institute of Public Relations, (NIPR) FCT Abuja chapter as part of their 2018 conference and Annual General Meeting.
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He quoted the Chartered Institute of Public Relations (CIPR) as defining PR is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behavior adding that it is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.
He said…
