“We haven’t yet found a better way of selling knickers than a beautiful bottom,” says Sarah Stagliano, one of a new breed of French lingerie designers grappling with how to make exciting underwear in the age of #MeToo.
With G-strings and push-up bras losing their allure as ultra sexiness gives ways to comfort, and the whole idea of seduction being questioned, designers are grappling with how to be interesting without objectifying women.
Aubade, one of France’s leading lingerie brands, does not shy away from sex in its advertising.
But it found itself at the centre of controversy last month over a huge poster of a pair of perfectly rounded buttocks wearing embroidered panties.
Hung from the facade of one of Paris’ biggest department stores, it sparked a furious response from the city’s deputy equality chief who called for it to be taken down.
Communist councillor Helene Bidard accused the brand of objectifying a “faceless” woman and demanded “the immediate…
