Three Crowns, brand of dairy giant FrieslandCampina WAMCO Nigeria PLC has launched an ongoing experiential campaign tagged “Breakfast for a healthy heart” in sync with the global theme for this year’s World Milk Day celebration #EnjoyDairy.
The week-long campaign runs May 25 through June 1 at locations in Lagos, Ogun and Oyo. It showcases the importance of milk as a complete meal for everyone, especially mothers.
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In Lagos, consumers who buy two packs of Three Crowns refill milk powder from select stores before 12 noon daily win free milk and in other locations, consumers will be served free, milk-based breakfast meals in select neighborhoods on World Milk Day.
According to the Senior Brand Manager, Three Crowns, Omolara Banjoko, the brand campaign shows commitment to helping mothers keep healthy hearts by providing low cholesterol milk-based meals to over 10,000 consumers on World Milk Day across touchpoints. This is to…