Mitsubishi hosts first-ever virtual car launch in Nigeria


Mitsubishi hosts first-ever virtual car launch in Nigeria

By Theodore Opara

Massilia Motors, the sole distributor of Mitsubishi Motors, is set to host a live premiere of the New Generation Pajero Sport, a first of its kind in Nigeria, on Friday, July 31.

A statement by the firm said the event will be a unique experience for attendees to witness a virtual unveiling of the New SUV and an immersive 360-degree virtual tour.

It noted that “due to the COVID-19 pandemic and social distancing measures, the brand opted for an innovative digital solution with a livestream of the anticipated SUV launch.

“The aim is to keep hope alive with entertainment during these difficult times.”

On the product to be launched, Mitsubishi said “redesigned with the theme ‘Elevate your Journey’ the New Generation Pajero Sport was crafted to meet drivers’ desires for a perfect blend of comfort and functionality, while also possessing the off-road capability, reliability, and durability of the Pajero series, in a mid-size SUV.

“The launch event…

Source: Vanguard Newspaper