Nairabox is driving digital future of Cinemas in Nigeria




The cinema-viewing culture worldwide has come a long way since it first originated in the 1800s. Cinemas have evolved from the Silent era in 1891 to The Sound era in 1927, followed by The Golden era in 1939, The Blockbuster era in the 1960s and 1970s, The Independent era in the 1990s, then finally, The New age era of the 21st century, which has seen the rapid globalization of streaming services, the usage of 3D technology in cinemas, and the overall digitization of the cinema experience.

This new era in cinema culture is tagged as the era with the most rapid advancement attributed largely to digitization, and the fast-growing number of internet users which is currently put at 3.97 billion people globally. The era however felt the significant impact of the COVID-19 pandemic as cinemas and movie theaters worldwide were on lockdown in 2020, resulting in the global box office predicting an estimated $5 billion loss as a result of the pandemic. According to reports and analysis…

Source: Vanguard Newspaper