To commemorate 25 years of building brands across West & Central Africa region, mediaReach OMD has unveiled their OMD Consumer Intelligence (OCI) initiative to raise the bar of data analysis in Media marketing.
According to a statement by the company’s Managing Director, Stephen Oluwatoyin Onaivi, the initiative symbolises the organisation’s relentless pursuit of innovation and dedication to empowering brands across West and Central Africa. He stated that the launch of the initiative will be held at Marriot Hotel, on March 25, 2024.
Onaivi added that the birth of OMD Consumer Intelligence represents the culmination of years of dedication, expertise, and relentless pursuit of innovation. He described OMD Consumer Intelligence as a state-of-the-art tool that harnesses the power of cutting-edge technology and advanced data analytics to provide unparalleled insights into consumer behaviour, preferences, and trends.
Onaivi added…
Source: Guardian Newspaper
