Women wearing make-up less likely to be considered good leaders, study claims

Women wearing make-up are less likely to be considered strong leaders, according to a new study.

Research from Abertay University in Dundee found both men and women drew the same conclusions when looking at images of women wearing make-up, compared to those without.

Those taking part in an experiment were shown 16 pairs of images showing a woman made up for a night out and her make-up free. They were then asked to choose the better leader.

The faces and the amount of make-up shown was manipulated by computer software for the research, which was published in the Perception journal.

Women were evaluated more negatively as a leader if the image suggested she was wearing a lot of make-up. This was the result for both male and female participants.

“This research follows previous work in this area which suggests that wearing make-up enhances how dominant a woman looks,” said Dr….