GUEST COLUMNIST BY Ebenezer Onyeagwu
E-commerce has emerged as a thriving industry following the acceleration of digital transformation as new digital platforms, and evolving consumer preferences have combined to make the internet the biggest marketplace. E-commerce now accounts for a significant component of the business of many of the world’s biggest tech companies, while firms like Amazon and Alibaba are now some of the most popular brands globally. According to a report by Shopify, the Canadian e-commerce company, the share of sales from online purchases is expected to reach 20.8 per cent in 2023 and 23 per cent in 2023, from 17.8 per cent two years ago.
While the success of e-commerce companies is a well-discussed phenomenon, not much is in the mainstream about the role that e-commerce logistics plays in the success story of e-commerce businesses. The average customer who purchases from an online store is likely to be very conversant with the digital…
Source: Thisday Newspaper
