Managing Director of StarTimes, Justin Zhang, who was at Vanguard Newspapers for a courtesy visit recently, spoke on various challenges, possibilities and services delivery in the pay-TV industry in Nigeria. Excerpt.
COMPETITION, impact so far
StarTimes has already shown their worth in the past seven years, changing a lot in the pay-television market. For example I can still remember in 2010 when StarTimes just launched in Nigeria, if you want to buy a competitor’s decoder you have to pay N27,000. During this period the exchange rate was just about N120 to one dollar. Today, 2017, seven years later, the exchange rate has gone up to N360.
Now, they reduced their price to N9,900. They did this because of competition.
For StarTimes, at the beginning we did not start directly with satellite technology, we started with digital…
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