There are probably more books on how to sell everything than there is sand by the seashore. I have read a few myself and might say that when it comes to selling, even though what you have read might help, nothing teaches like what you learn by doing it.
For some, selling feels natural. I cannot remember how many times I have bought stuff that I really didn’t need because the seller made me feel like they were offering the moon on a stick. Good for those who have such skills but when it comes to selling, I’m far from a natural. I overthink, over-analyse and take failure to deliver rather personal – all perfect signs of a poor salesman.
Even after giving it my best shot, I linger on the matter, beating myself over the head about how I might have done better. That was probably why my first book, The Trial of Nuhu Ribadu: A riveting story of Nigeria’s anti-Corruption war was not a commercial success, even though I closed it believing that recording that important phase of…
Source: Leadership Newspaper
