The WFA has announced a new leadership team and elected Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, as its new president.
He will serve a two-year term as WFA President, with the option to extend for a further two years.
Rajamannar, has worked for Mastercard since 2013, and in particular has led the company’s marketing transformation, including the integration of the Marketing and Communication functions, evolution of its Priceless experiential platform, and creation of cutting edge marketing-led business models into the core of the company. Recently, he pioneered Mastercard’s move to become a symbol brand and the launch of its breakthrough sonic brand platform.
He also serves as president of Mastercard’s Healthcare Division in addition to his role as Chief Marketing and Communications Officer.
With more than 30 years of experience as a global executive across multiple industries, previous…
