Competition in the Nigerian sanitary pad market is getting stiffer as US-based Kotex®, flagship brand of Kimberly-Clark, recently launched in the space.
The firm officially entered market with range of sanitary pads and tampons brands all of which are targeted at females between ages 19 and 35.
The launch took place at Oriental Hotels in Lagos and was graced by the company’s executives locally and abroad, women of class and top celebrities some of who shared their positive experience with the brand.
Speaking at the lunch, Kimberly-Clark’s GBA Director for West Africa, Mr. Koushik Balaji, reiterated the company’s commitment to ensuring a comfortable period experience for all women.
Balaji also outlined the stages that culminated in the product launch as he thanked the various state and federal agencies that supported the dream to make it a reality.
In her address, the firm’s Head of Marketing, West Central Africa, Mrs. Kemi…
