A marketing communication practitioner, Mr. Funmi Onabolu, has called for collaboration and cooperation among practitioners in the nation’s marketing communication space, so as to engender growth in the sector.
The Group Managing Director, Cosse Limited, made the call at the 5th Industry Summit, organised by The Industry Newspapers, held in Lagos over the weekend.
Onabolu, who was represented by the Managing Director, Towncriers, Kayode Olageshin, as the Event Chairman, identified the media, the advertisers and the agencies as the tripod on which the entire industry rests.
He argued that collaboration among these three units remains key since they contend with common opportunities…
Source: Nigerian Tribune
