Nigeria’s e-commerce giant, Jumia has disclosed that its 2019 Black Friday campaign will attract a surge of new shoppers during the campaign period scheduled for November 8 to 29, 2019. The company’s head of growth, Ayobami Martins, who stated this in a press statement to journalists in Lagos, said over 12,000 SMEs in the country will list over 10 million products on the platform during the campaign. “There are several facets to our Black Friday campaigns.
First, it’s a sales event where consumers take advantage of the biggest cost saving offers through our various deals, huge discounts and flash sales. Second, it’s an opportunity to expand the revenue of our sellers, the entrepreneurs selling on our marketplace.
“Third, it’s an avenue for conversion of bricks and mortar shoppers to online shoppers, for them to experience the ease and time saving benefits that come with e-commerce. Predominantly for us, it’s about increasing the e-commerce access for those…
Source: Leadership Newspaper
